By Jennifer Read
An op-ed that ran in newspapers across South Carolina today highlights the success of our recent smoking cessation media campaign. From The State:
In the first two months of 2014, thanks to a Department of Health and Environmental Control media campaign outlining the dangers of smoking, the Quitline took more than 7,700 calls, or almost as many as in all of 2013. That shows what a little promotion can do.
The Centers for Disease Control and Prevention recently reached out to DHEC to learn how the agency achieved such success. It praised our state for utilizing effective ways to help tobacco users quit.
Our New Year’s Resolution media campaign broke monthly S.C. Tobacco Quitline call volume records for January and February 2014. Thanks to our promotional efforts, more than 7,700 South Carolinians called our Quitline to take the first steps in making 2014 a healthier, tobacco-free year.
Thank you to all of our staff members and community partners who continue to spread the word about this free resource that helps South Carolinians access the support services they need to successfully kick the habit.